THE ADAM COLLECTION™

FIRST MAN BEARD WASH

Clean. Conditioned. Created for His Purpose.

Scripture Inspiration
“The Lord God took the man and put him in the Garden of Eden to work it and take care of it.” — Genesis 2:15

The Adam Collection™ Brand Promise
Created With Purpose. Built For His Design.

PRODUCT DESCRIPTION

The First Step in a Well-Groomed Beard

Before the oil. Before the styling. Before the finish—there is the cleanse.

The Adam Collection™ First Man Beard Wash is a gentle daily foaming cleanser created to refresh facial hair and the skin beneath it without leaving the beard feeling stripped, tight, or dry.

Powered by aloe vera, Dead Sea salt, hydrolyzed jojoba protein, argan oil, jojoba oil, and ProVitamin B5, this lightweight cleanser lifts away daily buildup while helping condition facial hair and maintain moisture.

The soft lather rinses clean, leaving behind no heavy residue—just a beard that feels refreshed, softened, conditioned, and ready for whatever the day requires.

Suitable for all skin types and designed for the man who approaches grooming with the same intention he brings to everything else.

Because taking care of what God gave you is part of stewardship.

Made in North America.

Tend What You’ve Been Given.

The first man was placed in the Garden not simply to exist in it—but to work it and take care of it.

That same principle of stewardship inspires First Man Beard Wash.

The Adam Collection™ believes personal care is not about vanity. It is about respecting yourself, maintaining what has been entrusted to you, and showing up prepared for your purpose.

Clean well. Groom intentionally. Walk in purpose.

KEY BENEFITS

CLEANSE

A gentle foaming formula helps remove dirt, oil, product buildup, and everyday impurities from facial hair and the skin beneath.

SOFTEN

Jojoba protein, argan oil, and jojoba oil help condition facial hair for a softer, healthier-looking beard.

REFRESH

Aloe vera helps leave the skin beneath the beard feeling refreshed and comfortable.

CONDITION

ProVitamin B5 helps support moisture and improves the conditioned feel of facial hair.

REPLENISH

Dead Sea salt provides mineral-rich care as part of a refreshing daily cleansing routine.

RINSE CLEAN

The lightweight lather washes away easily without leaving the beard feeling coated or weighed down.

THE FIRST MAN CLEANSING RITUAL

Step 1 — Wet

Thoroughly wet your beard with warm water.

Step 2 — Dispense

Apply 1–2 pumps of First Man Beard Wash into your palms.

Step 3 — Lather

Rub palms together to create a light foam.

Step 4 — Cleanse

Massage throughout the beard and down to the skin beneath, working gently through the facial hair.

Step 5 — Rinse

Rinse thoroughly until the water runs clear and all suds have been removed.

Step 6 — Condition

Pat beard dry and follow with The Adam Collection™ Crown Beard Oil for added conditioning, softness, and shine.

The First Man. The First Step.

Every strong grooming routine begins with a clean foundation.

First Man Beard Wash was created as the opening step in The Adam Collection™ beard-care ritual—cleansing what the day leaves behind while preparing the beard for conditioning, grooming, and whatever comes next.

It is uncomplicated care for the intentional man.

Created With Purpose. Built For His Design.

THE ADAM COLLECTION™

FIRST MAN BEARD WASH

Clean. Conditioned. Created for His Purpose.

CLEANSE • SOFTEN • REFRESH

Genesis 2:15

Created With Purpose. Built For His Design.

Net 5.07 fl. oz. / 150 mL

ALTERNATE FRONT LABEL — MORE SCRIPTURE FORWARD

THE ADAM COLLECTION™

FIRST MAN

BEARD WASH

Tend What You’ve Been Given.

“The Lord God took the man and put him in the Garden of Eden to work it and take care of it.”

GENESIS 2:15

CLEANSE • CONDITION • REFRESH

[Insert Net Volume]

SHORT PRODUCT DESCRIPTION

First Man Beard Wash is a gentle daily foaming cleanser formulated with aloe vera, Dead Sea salt, hydrolyzed jojoba protein, argan oil, jojoba oil, and ProVitamin B5 to cleanse facial hair and the skin beneath while helping maintain softness, moisture, and manageability.

The lightweight lather rinses clean without leaving the beard feeling stripped or weighed down.

Cleanse • Condition • Refresh

BACK LABEL COPY

Start Clean. Walk Prepared.

A gentle daily foaming beard cleanser designed to remove buildup while helping soften and condition facial hair. Formulated with aloe vera, Dead Sea salt, jojoba protein, argan oil, jojoba oil, and ProVitamin B5 to leave the beard refreshed, comfortable, and ready for grooming.

Directions: Wet beard thoroughly. Dispense 1–2 pumps into palms and work into a light lather. Massage through facial hair and into the skin beneath. Rinse thoroughly until suds are clear. Pat dry. Follow with Crown Beard Oil as desired.

Suitable for all skin types.

Made in North America.

INGREDIENTS

Ingredients: Aqua, Cocamidopropyl Betaine, Coco Glucoside, Aloe Barbadensis, Glycerin, Maris Sal (Dead Sea Salt), Hydrolyzed Jojoba Protein, Argania Spinosa (Argan) Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, D-Panthenol (ProVitamin B5), Phenoxyethanol, Sorbic Acid, Caprylyl Glycol, Xanthan Gum, Citric Acid.

BEST BRANDING COMBINATION

For this product, I recommend making these the signature elements:

Product:
FIRST MAN BEARD WASH

Tagline:
Clean. Conditioned. Created for His Purpose.

Scripture:
Genesis 2:15

Brand Statement:
Created With Purpose. Built For His Design.

Benefit Line:
CLEANSE • SOFTEN • REFRESH

And the strongest marketing phrase for the beard-care system is:

The First Man. The First Step.