{"product_id":"foaming-beard-wash","title":"THE ADAM COLLECTION™ FIRST MAN BEARD WASH","description":"\u003ch1\u003e\u003cspan\u003eTHE ADAM COLLECTION™\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eFIRST MAN BEARD WASH\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eClean. Conditioned. Created for His Purpose.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eScripture Inspiration\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e“The Lord God took the man and put him in the Garden of Eden to work it and take care of it.” — Genesis 2:15\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Adam Collection™ Brand Promise\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCreated With Purpose. Built For His Design.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003ePRODUCT DESCRIPTION\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eThe First Step in a Well-Groomed Beard\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBefore the oil. Before the styling. Before the finish—there is the cleanse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Adam Collection™ First Man Beard Wash\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a gentle daily foaming cleanser created to refresh facial hair and the skin beneath it without leaving the beard feeling stripped, tight, or dry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ealoe vera, Dead Sea salt, hydrolyzed jojoba protein, argan oil, jojoba oil, and ProVitamin B5\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this lightweight cleanser lifts away daily buildup while helping condition facial hair and maintain moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe soft lather rinses clean, leaving behind no heavy residue—just a beard that feels refreshed, softened, conditioned, and ready for whatever the day requires.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSuitable for all skin types and designed for the man who approaches grooming with the same intention he brings to everything else.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause taking care of what God gave you is part of stewardship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMade in North America.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eTend What You’ve Been Given.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe first man was placed in the Garden not simply to exist in it—but to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ework it and take care of it.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThat same principle of stewardship inspires \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eFirst Man Beard Wash\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Adam Collection™ believes personal care is not about vanity. It is about respecting yourself, maintaining what has been entrusted to you, and showing up prepared for your purpose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClean well. Groom intentionally. Walk in purpose.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eKEY BENEFITS\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eCLEANSE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA gentle foaming formula helps remove dirt, oil, product buildup, and everyday impurities from facial hair and the skin beneath.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eSOFTEN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJojoba protein, argan oil, and jojoba oil help condition facial hair for a softer, healthier-looking beard.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eREFRESH\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAloe vera helps leave the skin beneath the beard feeling refreshed and comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eCONDITION\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProVitamin B5 helps support moisture and improves the conditioned feel of facial hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eREPLENISH\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDead Sea salt provides mineral-rich care as part of a refreshing daily cleansing routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eRINSE CLEAN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe lightweight lather washes away easily without leaving the beard feeling coated or weighed down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eTHE FIRST MAN CLEANSING RITUAL\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eStep 1 — Wet\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThoroughly wet your beard with warm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eStep 2 — Dispense\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1–2 pumps\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e of First Man Beard Wash into your palms.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eStep 3 — Lather\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRub palms together to create a light foam.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eStep 4 — Cleanse\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMassage throughout the beard and down to the skin beneath, working gently through the facial hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eStep 5 — Rinse\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRinse thoroughly until the water runs clear and all suds have been removed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eStep 6 — Condition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePat beard dry and follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eThe Adam Collection™ Crown Beard Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for added conditioning, softness, and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003eThe First Man. The First Step.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery strong grooming routine begins with a clean foundation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFirst Man Beard Wash was created as the opening step in The Adam Collection™ beard-care ritual—cleansing what the day leaves behind while preparing the beard for conditioning, grooming, and whatever comes next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt is uncomplicated care for the intentional man.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCreated With Purpose. Built For His Design.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTHE ADAM COLLECTION™\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003cstrong\u003e\u003cspan\u003eFIRST MAN \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003eBEARD WASH\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eClean. Conditioned. Created for His Purpose.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCLEANSE • SOFTEN • REFRESH\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eGenesis 2:15\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCreated With Purpose. Built For His Design.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNet 5.07 fl. oz. \/ 150 mL\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eALTERNATE FRONT LABEL — MORE SCRIPTURE FORWARD\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTHE ADAM COLLECTION™\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFIRST MAN\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch2\u003e\u003cspan\u003eBEARD WASH\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTend What You’ve Been Given.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003e\u003cspan\u003e“The Lord God took the man and put him in the Garden of Eden to work it and take care of it.”\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eGENESIS 2:15\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCLEANSE • CONDITION • REFRESH\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan class=\"text-token-text-primary cursor-text rounded-sm\"\u003e[Insert Net Volume]\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eSHORT PRODUCT DESCRIPTION\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFirst Man Beard Wash\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a gentle daily foaming cleanser formulated with aloe vera, Dead Sea salt, hydrolyzed jojoba protein, argan oil, jojoba oil, and ProVitamin B5 to cleanse facial hair and the skin beneath while helping maintain softness, moisture, and manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe lightweight lather rinses clean without leaving the beard feeling stripped or weighed down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCleanse • Condition • Refresh\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eBACK LABEL COPY\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eStart Clean. Walk Prepared.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA gentle daily foaming beard cleanser designed to remove buildup while helping soften and condition facial hair. Formulated with aloe vera, Dead Sea salt, jojoba protein, argan oil, jojoba oil, and ProVitamin B5 to leave the beard refreshed, comfortable, and ready for grooming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDirections:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wet beard thoroughly. Dispense 1–2 pumps into palms and work into a light lather. Massage through facial hair and into the skin beneath. Rinse thoroughly until suds are clear. Pat dry. Follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCrown Beard Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSuitable for all skin types.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMade in North America.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eINGREDIENTS\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Aqua, Cocamidopropyl Betaine, Coco Glucoside, Aloe Barbadensis, Glycerin, Maris Sal (Dead Sea Salt), Hydrolyzed Jojoba Protein, Argania Spinosa (Argan) Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, D-Panthenol (ProVitamin B5), Phenoxyethanol, Sorbic Acid, Caprylyl Glycol, Xanthan Gum, Citric Acid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eBEST BRANDING COMBINATION\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor this product, I recommend making these the signature elements:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eProduct:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eFIRST MAN BEARD WASH\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTagline:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eClean. Conditioned. Created for His Purpose.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eScripture:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eGenesis 2:15\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBrand Statement:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCreated With Purpose. Built For His Design.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBenefit Line:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eCLEANSE • SOFTEN • REFRESH\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAnd the strongest marketing phrase for the beard-care system is:\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eThe First Man. The First Step.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e","brand":"House of Eden \u0026 Adam","offers":[{"title":"Default Title","offer_id":64428787728753,"sku":"100421-BLNK-FE-05-07-WSH","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/2312\/3569\/files\/100421-BLNK-FE-05-07-WSH.webp?v=1787017854","url":"https:\/\/www.houseofedenandadam.com\/products\/foaming-beard-wash","provider":"House of Eden \u0026 Adam","version":"1.0","type":"link"}